Tuesday, April 17, 2018

Marketing Ideas for a "$0" Budget

Most of the events at the Stone Barn Farm are marketed for $0 or a minimal amount of money. Following are ways to promote an event on a few low budget:

1. Make a specific Facebook event. Here is the great idea - ask all of your Facebook friends to share your event. Think of all the people that your friends know and how many more people will see the event. You can even offer an incentive to those who share your event such as a free door prize at the event or have a drawing among those who share for free admission.

2. Flyers. People look at flyers at the convenience store when they are waiting for the bathroom. They look at flyers at the bank and at the grocery story - especially in small towns. Make a cool flyer that stands out from others. I often print my flyers on colored paper and try to have an unusual look to them - large bold headline, cool pictures, etc.

3. Yard signs. Yard signs are fairly inexpensive to have printed. I have a "guy" who makes them for me for $5 a sign. I stick event yard signs around town. The key is to make it easy to read while someone is driving by. Don't use too many words or any graphics. For example one of my signs might read, Vintage Market, Sept. 29, Dexter on three separate lines.

What great ways do you promote events? I would love to hear more...

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Marketing Ideas for a "$0" Budget

Most of the events at the Stone Barn Farm are marketed for $0 or a minimal amount of money. Following are ways to promote an event on a few...

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